In this article, you will find all the screenshots of a practice on Facebook lead form for Houston Businesses that can be applied for any businesses anywhere. Facebook lead form or Facebook lead ads are an easy and low-cost strategy to collect quality leads like email and mailing contact details from your target audience.
Facebook Lead Forms are the better way to gather leads because they simply keep the user within the Facebook app. When people are on Facebook, they aren’t there to see ads. They are there to watch cat videos and Michael Jordan crying memes. Therefore, once they come across an add that they are interested in, they want to get it over with quickly so they can go back to the entertainment.
Where to create a Facebook lead form?
You can choose using a lead form through your Facebook ad power editor. Choose Lead generation as your objective.
Once you choose lead generation, the lead from option will appear as the last step.
You can also pre-create the forms by going to your Facebook Page Publishing tool > Form Library or simply add this to the end of your Facebook page
How to create an effective Facebook lead form?
First step, Facebook asks you about the form type. There are 2 types of forms More Volume and Higher Intent.
Higher Intent Form has an extra page where prospects validate their information. It does not require extra work from you.
Most of the time, I choose more volume because it doesn’t hurt to collect some low quality leads. I mean, if you are improving your sales skills, they might be the perfect challenge for you.
Lead Form Intro
- What will the prospect receive in exchange for their information?
- How will they receive it?
- How you will use their information in the future?
Also, don’t forget to use an eye catching image for your lead form.
By the way, feel free to use the same wordings if you think it might help you.
Here is where you ask for what. There are many pre-defined questions you can ask them. HERE IS THE BEST PART. Facebook automatically fills out these information for your prospects so they can go back to the cat videos 😱 I know.
It gets even more interesting because you can even ask customized questions. You can ask for their grandma’s bra size if you wish but that’s just creepy.
Don’t forget to check disclaimer if it applies.
Thank You Screen
Congratulations, once your prospect reaches this page, they have turned into a lead. Although, you still have to convert them so use this page wisely.
I suggest to use an automated system like Zapier to automatically send your prospect what you have promised them. This will save you a lot of time and you won’t make your new leads wait.
I hope this will help you gain more leads.