6 Proven Strategies to Get More Google reviews + 5 Tips to Ask for Google Reviews
As a marketer that strategizes marketing campaigns for Houston businesses and startups, the very first challenge of increasing online visibility and conversion from search traffic is to figure out “how to generate google reviews.”
Everyone knows that word of mouth and referrals always are the best marketing strategy. P
Why Online Reviews Are Important?
With the generation transition and the continuous growth of mobile internet usage (cell phones & Tablets), more people will search your local business online than before. Online reviews are free and it’s quick access to local businesses value and helps users to make an informed decision faster.
The infographic, published by Vendasta about online reviews statistic in 2018, illustrates the importance of online reviews for your business. The highlights are:
- 92% of consumers read online reviews before visiting a business
- 68% of review readers trust a local business with positive reviews
- 73% of consumers make their decision by reading up to 10 reviews & 40% form their opinion by reading one to three reviews
- 68% of consumers trust reviews more when a business have both good and bad reviews
- 23% will visit the business directly after reading positive reviews
With the above statistics in mind, as a business owner, you need to learn how to get reviews from existing customers in order to convert all 23% of 92% consumers to sales.
Which Review Websites Have The Most Impact in Search?
Although In this article you will learn how to generate more reviews on Google, you can apply the same strategy in other review websites like Facebook, Yelp, Yellow pages etc. to get a higher ranking on search results.
Each of the review websites can benefit your business reputation depending on your business region, location, type of industry, and your audience demographics. Hence, Google my business is the must have one!
Ask at the right time for Google Reviews
- Ask new customers right after finishing the job if possible.
- If it’s not, ask them through an email or a text.
- Ask older customers who you haven’t asked. It’s never too late for a review.
How to Generate your Business Google R
The following infographic instructs you with 4 steps of generating a short and nice looking business Google review link.
6 Proven Strategies to Get More Google Reviews
1- Handout Review Card
No matter if you are a service provider or a retailer, a review card is a great way to ask for feedback which presents your customer service. Review cards are so critical for businesses that have not collected customer information and want to start getting reviews. You can print the review link and a text like the below sample review card that you can order from Vistaprint.
2- Integrate with your Email Marketing
We always recommend our customer to collect their customer information, at least email address and cell phone number. Besides asking for reviews, contact information
You can use a variety of email marketing services to schedule your emails and custom design the email template. We use MailChimp and
3- Text Message to Generate Reviews
If you don’t have your customers email, sending a nice text during working hours that included the review link also can be another option. In general, Text messages can be annoying, have costs, and are not recommended unless you have created a close relationship with your customers and have their permission. At least, texts are more convenient than phone calls.
4- Ask for Review in Person
This is something that all your employees should do after any interaction with customers. It also can be a good conversation opener to build relationships. Some customers might not be familiar with Google reviews, by asking for feedback in person you can educate
5- Respond to All Reviews
Customers connect better with the business when they see the owner responds to the feedbacks regularly. So, there is a higher chance they would like to share their feedback to help a responsive business.
6- Don’t Be Afraid of Negative Reviews
According to the above statistic, 68% of consumers trust your business more when they see some negative reviews. On the other hand, negative feedbacks help you to determine your weaknesses where you can improve your business.
A professional response to a bad review, for example, an apology or offering a refund or a gift card would completely or partially offset their frustration and even transform them into positives.
I hope this article helps you get more Google reviews.
Join 👉 Houston Entrepreneurs Facebook Group for more useful content. Plus, you can ask me any questions you may have about advertising, automation, marketing and eCommerce there. I will be glad to help 😍