Remember one of the websites you recently visited! What were you looking for? Did you find the information you need? Or, you left the site frustrated?
Everyone enters your website with a question in mind. If your website answers the visitors questions, they will turn into lead or even covert. However, predicting your visitors questions is not a simple task. We conducted a research to find the main questions your visitors may have.
After hours of research, we reach to a marketing tool called Marketing Mix. Marketing mix consists of 4 elements called 4Ps. 4Ps are Promise, Picture, Proof and Pitch. That’s when the light bulb on top of our head went on.
Promise: The first question everyone has is the famous radio station WII FM. What’s In It For Me? Everyone wants to know what they will gain if they trust you. You should clearly state what you promise your customers, what problem do you solve.
Picture: The second common question is how you are planning to deliver your promise. In another word, what are your services and products and how do they work? Elaborate (It is highly suggested to explain using pictures or videos) on how you are going to solve their problem.
Proof: Once you explained how your services or products will benefit your visitors, you must show proof. It is critical to prove that you have done it before. It is hard to trust someone with zero experience. Would you let a mechanic (on paper) who hasn’t fixed any cars to fix yours?
Pitch: Statistically speaking, cost is the most common question your visitors have. However, it’s not common to mention the cost toward the beginning. It may seem pushy to some people.
Here is a blueprint of an ideal landing page. You should modify and add other sections to the blueprint to fit your business need.
We spend thousands of dollars every month to test different advertising and marketing methods. We learn from our mistakes and share them with you so you don’t have to. To encourage us to do more testing, please share our content or follow us on social media. Thank you 😍